Cold email outreach is a critical channel for sales, recruiting, and business development. Here are the numbers you need to know.
Key Cold Email Stats
- Average cold email open rate: 15-25%
- Average cold email reply rate: 1-5%
- Personalized cold emails see 32% higher reply rates
- Follow-up emails increase reply rates by 25%
- Emails with a professional signature see 15% higher trust scores
Sources
Data from Woodpecker, Lemlist, and Hunter.io research reports. Updated March 2026.
Last updated: March 2026