Email marketing remains one of the highest-ROI channels in digital marketing. Here are the key statistics for 2026.
Key Email Marketing Stats
- Average email open rate: 21.5% across all industries
- Average email click-through rate: 2.3%
- Email marketing ROI: $36 for every $1 spent
- 4.4 billion email users worldwide
- 347 billion emails sent and received daily
Sources
Data from Mailchimp, Litmus, Campaign Monitor, and Statista. Updated March 2026.
Last updated: March 2026